How We Do It

1.  Immersion

We get close with our clients, get to know their strengths and weaknesses, hopes and dreams, and work with them to distill their ‘objectives’ into ‘desires’, and to match their desires with those of the people they are trying to engage.  For a brand that wants to be famous, there are people who want to be its biggest fan.  For a brand that wants to be exclusive, there are people who will wait behind a velvet rope to get in.  For a brand that wants to be innovative, there are people who will push it further, share its successes, and be wowed by its achievements.  We get to know them, very well.

2.  Storyboarding

We then develop a program for connecting the brand’s desires, with the desires of consumers.  Our preferred approaches seem more like theater than ‘messaging’ – we want to put on a show; to inspire, entertain, and engage people; to make things worth talking about, worth sharing and spreading; to have an impact.  We want people to have a holistic experience of the brand at each touchpoint, but we don’t want those touchpoints to be duplicates – each time a person comes into contact with a brand, it should feel special, and add something to the interaction.

3. Prototyping & Implementing

Then we start to build.  We love to prototype – to get samples in real people’s hands for them to play with and test.  We work fast to get content out into the world, and then we stay with our clients, honing the story, and crafting new ones.  As a result, most of our programs tend to play out online – but we look for every opportunity to create online and offline interactions, because these are seamless in people’s everyday lives.